Aug
I broke fast at home yesterday, for the first time this year. It’s always nice to be breaking fast at home, even though it was just me and my grandma yesterday.
As always the radio was on before, during and after we broke fast. There was the evergreen arabic song that has been around for years and years – I bet nobody even knows the name of the song, lol. And then there was an advertisement.
The advertisement revolved around a short skit between a mother and her grown-up children. They were breaking fast (how apt!). So the son was going thru the process of breaking fast. He ate a date, and then guzzled down a cup of Coca Cola.
The feel of the whole ad is as if Coke is the only drink one should have when breaking fast.
I don’t know how I feel about this. I have nothing against Coke (my favourite is Vanilla Coke, which I can’t seem to find anywhere right now) – but I don’t think I’ve ever associated Coke as a beverage for breaking fast. Coke and any gassy drinks, that is. Simply because it will cause a major tummy upset.
In my household (and I believe in most households), we hardly break fast with gassy drinks. It’s always “mild” drinks like coffee, tea, syrup drinks, air kathira, bandung, soya bean, milk – anything but gassy, carbonated drinks.
Gassy drinks are often (if at all) consumed later on during the evening, when the tummy has been satiated and at no risk of acting up.
I don’t think it’s the right angle to market the product. I mean seriously, it just seems off. I’d rather hear about where to get the best air kathira during the fasting month because honestly, that’s more relevant and more interesting.
Come on Coca Cola, you are already too well-known to be stooping to such a niche market. Well since you are at it, I’d rather you do a promotion for Hari Raya. Gassy drinks and Hari Raya – now that makes sense!

Click to see his write up for this photo
Click to see his write up for this photo
Click to see his write up for this photo
Click to see his write up for this photo






































